MKT 607 GCU Week 4 Discussions

MKT 607 GCU Week 4 Discussions


MKT 607 GCU Week 4 Discussions

MKT607

MKT 607 GCU Module 4 Discussion 1

As stated in this week"s reading, "Whether a company grows, survives, and makes a profit could depend upon how their products or services are defined." What does this statement mean to a company or to consumer perception?

MKT 607 GCU Module 4 Discussion 2

Should chain stores imitate the packaging of leading brands? (Store brands will frequently have the look of a well-known brand). Why or why not?

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